Mission Statement


Our Vision

Our vision is to continue strengthening our leading position in the markets related to our business 

Our Mission

Our mission is to be the most respected and responsible company in the country - to champion for the development and well being of society

Our Goals are to:

  • To strengthen our leading market position in the building and consumer products markets
  • To be committed to do a more aggressive market penetration for our products
  • To continually focus on customer satisfaction by placing the needs of customers first
  • To consistently deliver the most outstanding products and services in the most cost-effective way
  • To implement a human resources strategy that fosters personal and organization development and enhances company values
  • To be committed to continue investing in appropriate equipment, technology and training in order to enhance our production capacity and operation efficiency
  • To pursue stronger strategic alliances, partnerships with our suppliers and vendors to secure the most competitive advantage for our sources of supplies
  • To demonstrate our commitment to the long-term initiatives of sustainable development